Client: IKEA Sweden
Agency: Åkestam Holst
Role: Lead Creative/Executive Producer
Agency: Åkestam Holst
Role: Lead Creative/Executive Producer
"In and around the kitchen" was to become IKEA's focus during 2015/2016. Our job at Åkestam Holst was to create a narrative in the kitchen environment that could be used for a longer period of time than a standard campaign.
IKEA also wanted to highlight their knowledge of the everyday lives in Swedish households.
So we created a lighthearted infotainment web-series that put the spotlight on everyday problems in and around the kitchen.
(Full length episodes can be sent upon request)
IKEA also wanted to highlight their knowledge of the everyday lives in Swedish households.
So we created a lighthearted infotainment web-series that put the spotlight on everyday problems in and around the kitchen.
(Full length episodes can be sent upon request)
Project group: Daniel Smedfors, Account Manager, Leila Widgren, Film Producer, Julia Sebesteny, Lead Creative/Executive Producer, Erik Nordenankar, Creative
Production Company: OTW
