Client: ECPAT Sverige
Agency: Prime
Role: Creative/Copywriter
Agency: Prime
Role: Creative/Copywriter
The penalty for sexual abuse of children in Sweden is too low. It starts with just a fine. A fine? How could something as serious as sexually assaulting kids only lead to a fine?
As a lead creative my role was to come up with a concept that would raise awareness of this problem. The idea became: #SOPIGSTRAFFSKALA. which basically translates to: a crappy penalty.
At the site sopigstraffskala.se you could watch films with actors Joel Kinnaman and Noomi Rapace where they read personal letters by sexually abused children.
You could also read about ECPAT's and the UN's stand concerning this and other issues addressing sexual crimes against children. With the upcoming Swedish election only a few weeks away we also interviewed members of the Swedish parties so one could get a deeper understanding of what they would do to make Sweden a safer place for children.
As a lead creative my role was to come up with a concept that would raise awareness of this problem. The idea became: #SOPIGSTRAFFSKALA. which basically translates to: a crappy penalty.
At the site sopigstraffskala.se you could watch films with actors Joel Kinnaman and Noomi Rapace where they read personal letters by sexually abused children.
You could also read about ECPAT's and the UN's stand concerning this and other issues addressing sexual crimes against children. With the upcoming Swedish election only a few weeks away we also interviewed members of the Swedish parties so one could get a deeper understanding of what they would do to make Sweden a safer place for children.
Project Group:
Julia Sebesteny, Lead Creative/Copywriter, Viktor Waldås, Art Director/Designer, Sofia Myrevik, Key Account Manager
Film production:
Svenssons reklambyrå & Vidory
Julia Sebesteny, Lead Creative/Copywriter, Viktor Waldås, Art Director/Designer, Sofia Myrevik, Key Account Manager
Film production:
Svenssons reklambyrå & Vidory
Awards & Nominations:
Gold - Not for profit, Sabre Awards 2015
Gold - Best non profit campaign, Spinn 2014
Bronze - PR, Eurobest 2014
Gold - Not for profit, Sabre Awards 2015
Gold - Best non profit campaign, Spinn 2014
Bronze - PR, Eurobest 2014
