Client: The Swedish Red Cross
Agency: Åkestam Holst
Role: Copywriter
Agency: Åkestam Holst
Role: Copywriter
A bunch of films premiere during the holidays in Sweden. Christmas is when movie theaters get the biggest audience of the year. And a lot of people are looking forward to what movie they will see next. With that in mind we decided to make an ad that disguised itself as a trailer for an upcoming war film. This approach also helped us tackle the problem of people averting their eyes and attention when charity's such as the Red Cross, are trying to get people to donate to people affected by war.
Casefilm:
TVC
Project group:
Julia Sebesteny, Creative,
Erik Nordenankar, Creative
Kenna Magnusson, Creative Designer
Lina Engler, Account Manager
Leila Widgren, Film Producer
Film Production:
Mikael Marcimain, Director, B-reel
Backstage Picture (Egypt)
Julia Sebesteny, Creative,
Erik Nordenankar, Creative
Kenna Magnusson, Creative Designer
Lina Engler, Account Manager
Leila Widgren, Film Producer
Film Production:
Mikael Marcimain, Director, B-reel
Backstage Picture (Egypt)
